Last Updated: October 18, 2025

Haoyunliai (“we,” “us,” or “our”) operates haoyunliai.com (the “Website”) and our physical store located at 21322 Springbrook Hollow Court, Spring, TX, US. We are committed to protecting the privacy and security of your personal information, especially as a family-focused business serving parents, caregivers, and children. This Privacy Policy explains how we collect, use, store, and share your information when you interact with our Website, shop in our store, or engage with our services. By using our Website or visiting our store, you agree to the practices outlined in this policy.

1. Information We Collect

We collect information to provide, improve, and personalize our services, process orders, and communicate with you. The types of information we gather fall into two categories: Personal Information (data that identifies you) and Non-Personal Information (data that cannot be used to identify you).

1.1 Personal Information

We may collect Personal Information from you in the following scenarios:

  • When you shop online or in-store: Name, email address, phone number, shipping address, billing address, and payment details (e.g., credit card information—note: we do not store full payment details; these are processed securely by third-party payment providers like Stripe or PayPal).
  • When you create an account: Username, password (encrypted), and preferences (e.g., favorite toy categories, child’s age range for personalized recommendations).
  • When you contact us: Information you provide in messages, such as questions about orders or feedback (e.g., your name, email, and conversation content).
  • When you sign up for our newsletter: Email address and, optionally, your child’s age (to tailor content about age-appropriate toys).
  • When you participate in promotions: Information required to enter contests, giveaways, or surveys (e.g., name, email, and sometimes postal address for prize delivery).

1.2 Non-Personal Information

We automatically collect Non-Personal Information to analyze trends, optimize our Website, and enhance user experience. This includes:

  • Device information (e.g., computer type, operating system, browser version, IP address).
  • Usage data (e.g., pages visited on our Website, time spent on each page, links clicked, and how you found our site).
  • Anonymous store visit data (e.g., number of in-store visitors, popular product sections—collected via non-identifiable tools like foot traffic counters).

2. How We Use Your Information

We use your information only for legitimate business purposes, as outlined below:

  • Process and fulfill orders: Verify your identity, ship products to your address, process payments, and send order confirmations (via email or SMS).
  • Communicate with you: Respond to your questions, provide updates on orders or returns, and send important notices (e.g., changes to store hours or Website functionality).
  • Personalize your experience: Recommend age-appropriate toys, customize Website content based on your preferences, and remember your account details for future visits.
  • Market our services (with your consent): Send newsletters, promotional emails (e.g., new arrivals, sales), or social media updates—you can opt out at any time (see Section 6).
  • Improve our business: Analyze Website and in-store traffic, track customer feedback, and make changes to our products or services based on user behavior.
  • Comply with legal obligations: Protect against fraud, enforce our Terms of Service, and respond to lawful requests from government authorities.

3. How We Share Your Information

We do not sell, rent, or trade your Personal Information to third parties for marketing purposes. We may share your information only in the following limited circumstances:

  • Third-party service providers: We work with trusted partners to process payments (e.g., Stripe, PayPal), ship orders (e.g., USPS, UPS), send emails (e.g., Mailchimp), and maintain our Website (e.g., web hosting services). These providers have access to your Personal Information only to perform their tasks and are required to protect it.
  • Legal requirements: We may disclose your information if required by law (e.g., a court order) or to protect our rights, safety, or property, or the rights of others.
  • Business transfers: If we sell all or part of our business, merge with another company, or undergo a reorganization, your information may be transferred as part of the transaction—we will notify you in advance and ensure the new owner follows this Privacy Policy.

4. Protection of Your Information

We take reasonable technical, administrative, and physical measures to safeguard your Personal Information from unauthorized access, use, or disclosure. These measures include:

  • Encryption of data transmitted between your device and our Website (via HTTPS).
  • Secure storage of account passwords (using industry-standard hashing algorithms).
  • Restricted access to Personal Information (only authorized employees can access it).
  • Regular security audits and updates to our Website and systems.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we will always act in good faith to minimize risks.

5. Children’s Privacy

As a children’s toy retailer, we are committed to complying with the Children’s Online Privacy Protection Act (COPPA), which prohibits the collection of Personal Information from children under 13 without verifiable parental consent. We do not intentionally collect information from children under 13:

  • If you are a parent or caregiver and believe your child under 13 has provided us with Personal Information, please contact us immediately (see Section 8), and we will delete the information.
  • Our Website and services are designed for adults (parents/caregivers), and we encourage parents to supervise their children’s online activity.

6. Your Rights and Choices

You have the right to control your Personal Information and can exercise the following choices at any time:

  • Access and update your information: Log into your account on haoyunliai.com to view or edit your name, address, email, or preferences. For in-store information, contact us directly.
  • Opt out of marketing communications: Click the “unsubscribe” link at the bottom of any promotional email, or email us at support@haoyunliai.com to request removal from our newsletter list.
  • Request deletion of your information: Contact us to ask for the deletion of your Personal Information (we may retain limited data if required by law, e.g., order records for tax purposes).
  • Withdraw consent: If you previously gave consent for us to use your information (e.g., for marketing), you can withdraw it by contacting us.

To exercise these rights, please use the contact details in Section 8. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies (e.g., web beacons) to enhance your Website experience:

  • Necessary cookies: These are required to use our Website (e.g., cookies that remember your shopping cart or login status). You cannot disable these.
  • Analytics cookies: These track how you use our Website (e.g., pages visited) to help us improve performance.
  • Marketing cookies: These enable us to show you personalized promotions (e.g., on social media) based on your interests.

You can manage cookie settings through your browser (e.g., Chrome, Safari) to disable non-necessary cookies. Note that disabling cookies may limit some features of our Website (e.g., saving your shopping cart).

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will:

  • Update the “Last Updated” date at the top of this page.
  • Notify you via email (if you have provided one) or a pop-up notice on our Website (for material changes).

We encourage you to review this policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your Personal Information, please contact us:

  • Email: privacy@haoyunliai.com
  • Phone: +1 (718) 791-8285
  • Mail: Haoyunliai, Attn: Privacy Team, 21322 Springbrook Hollow Court, Spring, TX, US
  • Website: Use the “Contact Form” under the “Help” tab on haoyunliai.com

We will respond to your inquiry within 30 business days.